Job Description

Naked Wardrobe is searching for a visionary Chief Marketing Officer (CMO) to lead our brand into its next chapter of global influence. We are on an incredible journey of growth, and as a key member of our executive leadership team, you will blend high-level creative storytelling with sophisticated growth strategies. We are seeking a leader who is as passionate about our community and aesthetic as they are about driving data-backed results. If you thrive in a fast-paced, innovative environment and want to make a lasting impact on a brand adored by millions, we invite you to join us.

Core Responsibilities

• Brand Strategy & Narrative: Craft and champion compelling multi-channel narratives that bring our seasonal collections and product drops to life for a global audience.
• Growth & Performance Marketing: Oversee the marketing budget and track key performance indicators (KPIs) including ROAS, CAC, LTV, and conversion rates to optimize ROI across all channels.
• Agency & Vendor Management: Build and manage strategic partnerships with external creative agencies, digital marketing firms, PR partners, and global influencer networks.
• Creative Direction & Standards: Establish and maintain unified brand aesthetics and quality standards across all public touchpoints, from digital advertising to premium packaging.
• Team Leadership & Mentorship: Cultivate a talented, high-energy marketing team, fostering a culture of creativity, collaboration, and professional excellence.
• Cross-Functional Collaboration: Partner closely with Design, Product Development, Production, Merchandising, and Sales leadership to align marketing initiatives with real-time consumer demand and inventory priorities.

Key Deliverables

• Execution of global marketing and growth strategies for all annual and seasonal product launches.
• Implementation of robust data frameworks and attribution dashboards to monitor real-time campaign performance.
• A cohesive, premium brand presence across digital, wholesale, and retail platforms.
• Optimized marketing budget allocation that drives growth while protecting margin targets.

Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, Fashion Merchandising, or a related field (MBA preferred).
• Experience: Minimum of 15 years of progressive marketing management experience, with a significant emphasis on contemporary fashion, e-commerce, or lifestyle apparel.
• Leadership: 15+ years of executive leadership experience managing cross-functional marketing and creative teams.
• Technical Skills: Deep proficiency with enterprise ERP systems, web analytics engines (Google Analytics, etc.), CRM platforms, and digital advertising management suites.
• Competencies: Exceptional communication, vendor contract negotiation, data analysis, and cross-cultural relationship management skills.

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